The numbers
Peer-reviewed research documents substantial mental-health symptoms and persistent barriers to help-seeking across elite sport. Yet no independently verified governance standard for mental wellbeing in sport existed. MindsMelt is building the first—and publishing the method so that claim can be examined.
Why goodwill is not enough
Most organisations care. Few can prove it, and none can be compared. Without a standard there is no floor, no benchmark, and no way for an athlete to know what they are walking into. A published framework with independent verification changes the incentive: wellbeing stops being a poster and becomes governance.